Press release October 10, 2018
What should a travel poster for today’s Lake Saimaa look like? Creative artists around the world now have a chance to present their visions.
Come to Finland, Grafia, the Lake Saimaa destination and the advertising agency SEK are collaborating to find a travel poster for Lake Saimaa and are therefore announcing the My Finland Poster contest. The contest is open to illustrators, graphic designers and artists all over the world. This is the third time Come to Finland arranges the international travel poster contest.
The idea is to create a travel poster that tempts people from near and far to travel to Saimaa and experience Finland’s most celebrated and photographed lake district.
The deadline for the contest is January 6th, 2019. The top prize is 2000 euros and a one week adventurous holiday for two in the Lake Saimaa region (from the winner's country of origin). The winner poster will also be published and branded by Come to Finland.
Back in the days creative travel posters charmed international travelers to pack their bags and head up north to Finland. These astonishingly beautiful works of art fascinate us even today. A good example is this classic travel poster by Paul Söderström and Göran Englund from the 1930s:
Now Come to Finland wants to do the same thing again.
A travel poster should have a clear and simple message. Or in the words of Finnish poster master Erik Bruun: A poster should be distinct and understandable even when printed on a matchbox.
The style is free with the exception of photo posters or photomontages.
In 2017 Omar Escalante from Guatemala was awarded the first prize with his poster ”Take Some Finland”. Last year Amelia Hillebrant from USA was announced the winner with her poster ”Home of the Northern Lights”.
The contest rules and information can be found at myfinlandposter.com
Sari Uusitalo, CEO
Come to Finland Publishing
phone: +358 50 355 7553
Marketing Officer, goSaimaa Oy
phone +358 40 8412480
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