Come to Finland launches a travel poster contest for Helsinki:

My Finland Poster 2020


Do you love Helsinki – the daughter of the Baltic Sea? Do you harbor an untamed creative streak? Do you want others to understand the charm of Finland and in particular of Helsinki?

In that case – pay close attention!

The theme this year is Helsinki – the capital city of Finland. Helsinki is a modern and progressive city where one still can revel in the genuine feel of classic Finland – while at the same enjoying the fresh breeze from the sea.

This is the fourth time Come to Finland Publishing arranges this contest. Check out the winner and the finalists for 2017 (theme: Finland) & 2018 (theme: Lapland) & 2019 (theme: Lake Saimaa) here

The contest is open for illustrators, graphic designers and artists all around the world.

Please send your poster by Jan 6th, 2020. The winner receives 3000 €. The winner poster will also be published and branded by Come to Finland.

Why then a travel poster?

Because that’s where it all started. Creative travel posters tempted travelers from both near and far to visit Helsinki and Finland. The result - astonishingly beautiful works of art by both Finnish and foreign artists alike, posters which continue to seduce us to this day.

For example, take a look at this immortal poster from the 1930’s.

Now we want to do it again. And we need your help.

Advice from the jury

• Your poster should have a clear and simple message. Remember the Finnish travel poster master Erik Bruun's importance advice: A poster should be distinct and understandable also when printed on a matchbox.

• You are a poster artist with a personal touch. Your poster should be visual and stylish - and maybe even humoristic?

• Recognition is important. Consider picturing people and faces.

• Love you letters! Use a thought-out typography.

• Remember: The picture is the main thing. If you want to include a slogan it should be short and to the point.

• Be authentic. If you include objects: make sure that they are objects you would actually encounter in real life Helsinki. So no polar bears, please.

• Summer and winter are given favorites. But we also love posters that call for adventure when the city awakens in the spring, or when the colors come alive in the fall. Or maybe it’s a summer or winter night poster we need?

• Remember: Helsinki of today is much more than the Cathedral (which already is featured in so many posters). Try therefore to find new symbols for the city. In Helsinki one can enjoy a night out at trendy cafés, restaurants and bars, visit a public sauna among young hipsters and local old geezers, go cultural at the fantastic new library (Oodi), take a ride around the city with the classic trams or with the very affordable city bikes – and still nature is always near with lovely parks and water sports in the archipelago.

• Please avoid using any commercial brands in your poster. The poster can contain no racist or otherwise insulting content.

• Most poster artists today use only drawing software on their computer. But feel free to work by hand or why not combine the two techniques?

• Unfortunately we don't accept photo posters or photomontages.

• In conclusion… Our most important tip is really this: Surprise us – and remember to focus on one main theme and one message.

Visit our website cometofinland.fi (classic and new travel posters) for more inspiration.

Please also read the contest rules and terms!

Organized by Come to Finland Publishing Ab Oy in collaboration with:

Grafia and the advertising agency SEK.