Contest rules

Come to Finland, Grafia and the advertising agency SEK are collaborating to find a travel poster for Helsinki and are therefore announcing a poster contest. The contest is open for everyone, but it's primarily targeted for professionals such as graphic designers, illustrators and artists.


All entries must be delivered no later than January 6, 2020 by file transfer.

Contest terms:

  • The size of the poster has to be 706 x 1006 mm. Resolution: 300 dpi.
  • Attach also a low resolution version of the poster (72 dpi).
  • The poster shall be delivered as a ready-to-print pdf or tiff file (without crop marks) in the CMYK color profile FOGRA29.
  • If chosen as one of the ten finalists the contestant has to send the same poster in layers with fonts attached in a zip file.
  • If chosen as one of the ten finalists the contestant has to send the same poster also in size 506 x 706 mm (flattened and in layers with fonts attached). The above mentioned technical specifications apply.
  • The poster has to be unsigned, however with a possibility to be signed later. The names of the contestants will not be disclosed to the jury.  
  • The poster has to have a title.
  • The poster should be a graphic illustration or a collage. Photographs as such are not approved.
  • The poster should attract to come to Finland and especially to Helsinki.  It should have a text that can be translated to various languages or is multilingual. The slogan can be e.g.”Come to Helsinki – Finland”. Other slogans can be used as well but the words ”Finland” and ”Helsinki” must be used in the slogan or somehow be visible in the poster (”Helsingfors” may also be added if you want to, ”Helsingfors” is ”Helsinki” in Swedish – Finland is a bilingual country)
  • The contestant is fully responsible for owning the copyright of his/her entry. By participating he/she therefore confirms that the artwork does not in any way infringe the copyright of anyone, and that the contestant thereby takes legal responsibility for the artwork.
  • It is only possible to participate with one entry per contestant.
  • Information about the contest is available in many languages but any questions can only be answered in English, Finnish or Swedish.
  • All contestants must agree not to share or distribute their entries in any way before March 3, 2020 when the results will be published.
  • The results will be published at and
  • The winner, the runner-up and the honorary award recipients will also be personally notified.
  • By entering the competition the contestant agrees to all the terms and conditions of the contest.

Contest conditions:

If Come to Finland decides so, the company has the right (but not the obligation) to use the work of the ten finalist entries as a part of any future poster exhibition. No separate compensation will be paid for this right.

In case the entry is nominated as the finalist entry the contestant undertakes to adapt the artwork to other sizes, if Come to Finland so wishes.

Come to Finland owns the exclusive copyrights to produce printed materials (such as postcards, posters, wooden cards etc.) of any of the ten finalist entries. If the contestant has not been contacted by Come to Finland within six months from the announcement of the winners (that is September 3rd, 2020), the copyrights will be automatically transferred back to the contestant i.e. the artist of the poster.

If Come to Finland chooses to produce products based on any of the final entries, a separate agreement will be made with the contestant and a royalty fee will be paid based on Come to Finland’s standard agreement. Any such agreement must be presented to the artist on September 3th, 2020 at the latest. Any contestant can obtain a copy of the standard agreement beforehand by contacting poster2020(at) By participating in My Finland Poster contest the contestants agree that their artwork can, in case the entry is selected to the final, and if Come to Finland so decides, be utilized in accordance with the above mentioned standard agreement. Before the results are announced Come to Finland has the right to sell a limited number of poster prints of all or any ten finalists in connection with the public voting for example at the travel fair in Helsinki in January 2020. No separate royalty will be paid for this.

The winner, the runner-up and the honorary award recipients are announced on March 3, 2020.

Come to Finland reserves the right to alter the artwork when the artwork is utilized for various products e.g. in cases the dimensions of the product differ from the dimensions of the original poster or various language versions are needed. Come to Finland also reserves the right to edit the text/slogan or the font type in the posters (when producing reprints after the results have been announced).

A person in close relation to one or several jury members cannot participate in the contest.

Come to Finland also has the right to use the ten finalist entries and the artworks covered by the royalty contract in its digital business. The aim is that the artist's name is mentioned whenever possible.

More information in English, Finnish or Swedish: poster2020(at)

How the winners are selected

The jury will assemble after the contest deadline January 6, 2020 to appoint the ten finalist entries. The jury selection is definite and cannot be appealed.

The jury consists of visual professionals from Come to Finland, Grafia and SEK:

Come to Finland: Magnus Londen, poster hunter & Sari Uusitalo, CEO

Grafia: Päivi Häikiö, AD & graphic designer

SEK: Heli Roiha, senior creative

Jenni Tuominen, illustrator

After the ten final entries are published, the general public can vote for their favorite artwork at

The ten finalist entries will also be displayed for voting at the Travel Exhibition in Helsinki in January 2020. By participating in the contest all contenders accept that their poster might be displayed, without compensation, at the venue.

There's only one vote per person. The organizers have the right to invalidate the votes if abuse is revealed.

The finalist entry receiving the most votes will be appointed a winner. The entry with the second highest amount of votes is awarded the second place. Three honorable mentions will follow in the order of decreasing number of votes.

The organizers engage to respect the result of the public vote. If any distinct malpractice in voting is noticed, the organizer is entitled to invalidate the presumed incorrect votes.

The end result of the contest and the vote is definitive and cannot be appealed.


The winner:

• 3000 euros in cash (taxable income)

•  The poster will be included in the product assortment of Come to Finland

• The poster can in the future be a part of any poster exhibition Come to Finland might arrange.


• 500 euros in cash (taxable income)

• The runner-up will also receive a Come to Finland product package worth approximately 300 euros.

The poster will be included in the product assortment of Come to Finland

The poster can in the future be a part of any poster exhibition Come to Finland might arrange.

Honorary Awards:

The poster can in the future be a part of any poster exhibition Come to Finland might arrange.

The poster might become part of the product assortment of Come to Finland (in that case Come to Finland will contact the author of the poster within six months from the announcement of the winners, on Sep 3, 2020 at the latest.

The prizes cannot be exchanged.